Klum, who was called in to replace Elle Macpherson as creative director and campaign model after she announced she was leaving the company last year, released her first collection for the underwear giant .
The spring 2015 line is modelled by Heidi herself in a campaign shot by famed photographer Rankin and is available to buy from department store Selfridges, reports femalefirst.co.uk.
The 41-year-old model has also released her own menswear collection HKMAN and a Heidi by Heidi Klum range to replace Elle’s Macpherson Men and The Body lines.
While Elle’s collections for Bendon were estimated to be worth $150 million, it is thought their new collaboration with the German-born star will see the company’s retail orders rise by another 25 per cent.
“Elle has been a great partner to Bendon, however it’s time to take the brand to even greater heights, and Heidi is perfectly positioned to do just that,” said Bendon’s CEO Justin Davis-Rice.