Truecaller Reaches 100 Million Daily Active Users2 min read
Truecaller announced that it has reached over 100 million active users who use the app on a daily basis. In less than a year, the app has leapfrogged from 100 million monthly active users (MAUs) to 100 million daily active users (DAUs), and is growing faster than ever.
In a company blog post Alan Mamedi, CEO & co-founder shared a letter to express his delight on the milestone:
It was so big, in fact, that Truecaller is pleased and excited to announce that we now have more than 100 million daily active users using our app for their daily communication. There are only a handful of mobile-only services that impact as many users each and every day, and we are humbled to be able to join this exclusive group.
The world has come a long way
From people mostly using Nokia and BlackBerry phones years ago, to a wide array of Androids and Apples, technology is constantly evolving around us and the world of communication has come a long way. The cost of both mobile phones and data continues to plunge, which allows more and more people to come online with just their phone.
In emerging markets, we’re seeing the importance of smartphones in peoples’ daily lives. It’s their primary gateway to the internet, their connection with family and friends, people abroad, and increasingly their main banking and finance tool. Smartphones and Truecaller have become indispensable in the lives of our 100 million daily users.
Making your communication safe and efficient
With technology evolving, Truecaller has also come a massively long way since the day we founded the company. From simple beginnings as a Caller ID and spam blocking app, to a full-fledged communications platform with calling, SMS, Flash Messages and payment services.
We could never have predicted that Truecaller would become a resource for women’s safety in many countries; or that it would be used for e-commerce and courier services around the globe to facilitate the difficult last mile of delivery, or allow more people to experience a data-only product in offline mode. Truecaller is more than just an app on your phone, it has aided in bridging the digital divide between the urban and growing semi-urban/rural markets in India, and has even enabled more African businesses to accept online payment.
We’re continuously working to make your communication more safe and efficient and the fact that so many of you have joined us validates our mission. We’re excited to see what the next decade and 100+ million users bring us.