Amazon launches Kindle Lite, an India-first product for reading on slow networks

Amazon announced the launch of Kindle Lite, the lightest reading app for Android in India. An India first product, the Kindle Lite App is less than 2MB and provides Kindle features that customers love, including personalised recommendations, Whispersync (synching your eBooks across devices) as well as free eBook samples and titles across English, Hindi, Tamil, Marathi, Gujarati and Malayalam. During the first month of launch, customers will also get 80% cashback on their first eBook purchased on Kindle Lite through Amazon Pay.

Kindle Lite consumes less memory on a customer’s phone while providing a great reading experience – even over slow internet connections and patchy networks. It is available to download for free on the Google Play Store for all Android phones.

Amazon launched the Kindle Lite app as an open beta on Google Play Store last year to improve the customer experience with faster downloads, instant reading and a lighter app. With Kindle Lite, customers can read eBooks instantly without having to wait for the entire book to download. Customers can also enjoy existing Kindle features such as easily buying eBooks, having a personalised shopping experience, ability to zoom into images, night-mode for reading, changing font sizes and simply navigate through the table of contents for a better reading experience.

According to Arjun Kochhar, an early adopter of Kindle Lite, “The app is less than 2MB and powerful. It loads quickly and the browsing is super-fast as well. I love that I can manage app storage and only keep eBooks I love on my phone.  This gives me more space for other things like pictures and music. This is one app I will never need to delete!”

“As part of our continued focus on India, we are always working to improve the reading experience for our customers. Apps constantly compete for space on a mobile phone and Kindle Lite solves this problem for our readers,” said Rajiv Mehta, Country Manager, Kindle. “Kindle Lite is less than 2MB and built to provide a great reading experience even on 2G/3G networks.”

The Kindle Lite app is available for download now on the Play Store. Customers can also continue to enjoy our full Kindle for Android App.

Kindle Lite App for Android – Lighter and Faster

·         Lightest Reading App – Kindle Lite is less than 2MB and downloads under a minute on your phone. You don’t need to worry about running out of memory for your photos, videos or music anymore.

·         Read instantly– You don’t need to wait for eBooks to download completely to begin reading.

·         Read on all networks – Read your favourite titles on 2G/3G networks.

·         Uses less space on your phone— Kindle Lite allows you to actively manage storage for downloaded eBooks as well as monitor your data usage over WiFi or mobile networks.

·         Ease of navigation – Whether it is moving to the next chapter in your book or searching through your library, Kindle Lite allows you to move between pages seamlessly.

·         Read across 6 languages – Read your favorite titles across English, Hindi, Tamil, Marathi, Gujarati and Malayalam.

To know more and download Kindle Lite please visit www.amazon.in/klite