Aditya Birla Fashion and Retail Ltd, in collaboration with renowned designer Tarun Tahiliani, has opened its fifth TASVA store in Bengaluru, further expanding its presence in the city. The store, located in a prime shopping area, offers an impressive selection of ethnic and wedding wear options for men.
Spanning over 3,087 sqft., the TASVA store boasts a grand façade, elegant interiors, and a wide range of sophisticated Indian menswear, including the summer collection known as “The Pearl.” The collection showcases meticulously crafted kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and other garments, featuring impeccable attention to detail and design. TASVA embraces traditional crafts with a contemporary twist, using fabrics such as silks, cotton, brocades, and velvets.
The store also offers accessories like safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls, and footwear. The collection is adorned with beautiful embellishments like pearls, chikankari, Ikat prints, and Benarasi motifs, exploring a range of pastel colors from mint green and ivory to salmon pink, softer yellows, deep blues, jeweled tones, and tropical hues.
The store’s design and decor are aligned with Tarun Tahiliani’s “India Modern” design philosophy, reflecting the evolving preferences of Indian consumers who seek more meaning and expressiveness in their choices. The store incorporates luxurious materials like wood, brass, and aged Rajasthani architraves, creating a gateway to a new world of Indian apparel.
Tarun Tahiliani, Chief Design Officer of TASVA, expressed his excitement about the launch, stating that TASVA has been a long-held dream made possible through ABFRL. The brand aims to provide Indian men with comfortable, well-crafted ethnic wear that embodies Tarun Tahiliani’s signature style while remaining affordable.
Sandeep Pal, CEO of TASVA, also commented on the launch, expressing their enthusiasm to bring a fresh perspective to Indian celebratory dressing in Bengaluru. They have plans to open more stores across India in the coming months, expanding their retail presence.