YouTube Testing 3 Strikes Policy For Users Blocking Ads

2 min read

In an effort to combat ad blockers, YouTube is currently conducting a global experiment with the goal of encouraging its free users to transition into paid subscribers. By taking action against ad-blocking software, the platform aims to foster a larger base of users who support the platform financially. Read on to find out more about this initiative.

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According to a post by Reddit user Reddit_n_Me, YouTube is implementing a new policy to address ad blockers. Users who have ad-blocking software detected will receive a “3-way strike” warning, urging them to either whitelist YouTube, disable their ad blocker, or subscribe to YouTube Premium. Failure to comply with the warning will result in immediate access restriction to the current video and a limitation of only three videos on the platform. It remains uncertain how long the strike will last and whether using a VPN can bypass the restriction. The current strike is still in the testing phase and available to a select group of users, indicating a potential public release in the future.

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If the strike becomes widely implemented, users may need to pay for YouTube Premium to enjoy an ad-free experience. YouTube Premium offers different pricing options, including Rs 139 per month, Rs 399 for three months, or Rs 1,290 for 12 months. Subscribing to YouTube Premium provides benefits such as ad-free video playback, ad-free access to YouTube Music, background playback, and offline video downloads.

The introduction of this policy raises questions about the value of YouTube Premium and whether the benefits justify the price. Readers are encouraged to share their opinions on this development and their consideration of YouTube Premium in the comment section.